Brand Building Through Event Marketing
Hi,
Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
If you find this useful, please let us know and share!
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Event marketing adds a whole other dimension to your marketing strategy!
Brand Building Through Event Marketing
In your content marketing or digital marketing, what you want your content to do is to get your audience to do your call to action.
But, people may not immediately buy from you or do your call to action. There are 4 basic stages:
1. Make audience aware of your brand’s existence – this probably needs to be done several times
2. Make audience interested in your brand and want to get to know you and find out more – more on this in a later article.
3. Buy from you.
4. Continue to buy from you.
The content you use has to cater to the audience at these different stages. This means different content for each stage.
Generally, in your content /digital marketing:
1. You need technical skills – i.e. dealing with the SEO, algorithms so that your content appears in your audience’s search results and social media feeds. This takes a lot of time, effort and resources as the algorithms change regularly. A digital platform like ShareYaarNow that does not use complex algorithms in its user feed – it displays events in chronological order – can help reduce the cost of dealing with complex algorithms so that your audience has a better chance of seeing your events;
2. Even if your content appears in their search results or feed, this is not enough for your audience to take notice. There has to be some visual and/or emotional connect by your audience of your content, so that they take enough notice to do you call to action.
Put event marketing into the mix: in the 4 stages above, what could hosting events do for you and your brand?
Event marketing adds a whole other dimension to your marketing strategy! Whether your events are online or at a venue, you can probably achieve a better connection with your audience through events.
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
For more event promotion and marketing strategies: https://shareyaarnow.substack.com
Event Marketing Guide:
“What economy are we in - creator economy, media economy, attention economy or, event economy? We're probably in all of them. Technology has turned us all into event marketers. Hosting virtual events is easier than ever. So, so many people are live streaming their events now. Just imagine, at any point in time, how many virtual (and offline) events are taking place around the world? We are in an event economy.”
– extract from the Ebook: ‘EVENT MARKETING GUIDE: Journey of an Event Marketer’ available on Amazon.
Event Organizers:
How much time and money are you spending to promote your upcoming events?
Wish you could be free from complex algorithms on social media and search engines that control your content's visibility?
ShareYaarNow: Smarter Event Discovery and Promotion.
Post your events for FREE and they will be listed chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start higher up the feed.
Now, imagine the possibilities for your event promotion: https://www.shareyaarnow.com
ShareYaarNow DJ Mix of the Week:
THE MOTIONS E02 S5 with Host / Resident DJ Kel All Day - New York City - Powered by Chill Lover Radio.
Styles: Latin, Funk / Soul, Bossa Nova, broken beat, Electronic, House, Tech House, deep house.
ENJOY THE GREAT VIBE: https://www.shareyaarnow.com/shareyaarnow-dj-mix-of-the-week/30929/
Give Your Events Even More Boost on ShareYaarNow!!
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
BUT AS A BONUS
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app. CHECK OUT OUR APP!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Incredible Weekend and Week Ahead!