Brand Matters
Investors want brands because brands can grow.
Shopping malls are branded. Residential and commercial real estate complexes are branded. As are coworking spaces. PE investors buy brands and franchises.
Even localities in cities are sprucing up and branding themselves to attract customers to their business and entertainment spaces.
When people think of a product or service, it’s probably a brand with brand recognition. Even when you need a service provided by a self-employed person like a plumber or electrician, or just recommend them to someone else, you think of their name and are creating a brand for them.
Whatever line of business or work you’re in, at some point, you should start thinking about brand. Whether it’s your personal brand or business brand. It matters.
If you’re into event marketing, your event brand matters.
Read my earlier articles: ‘In The Brand Economy’ and ‘Your Brand as Your Competitive Advantage’.
Stay tuned to ShareYaarNow Marketing for more insights and ideas on event marketing success.
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Thanks
Shareyaar
Founder of ShareYaarNow - The Smarter Event Discovery and Promotion Platform
