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Do you try to find the market that fits in with your strategy
or
do you find the strategy that fits the local market you are trying to get into?
Changing Event Marketing Strategies for Local Markets
"What's my strategy for the local market? Or what's the market for my strategy?"
I recently heard this quote in an interview of a marketing guru. And it made me think: do you try to find the market that fits in with your strategy or do you find the strategy that fits the local market you are trying to get into?
Have you ever pondered over the intricate dance between catering to a local market while maintaining a global perspective in event marketing? In a world where globalization has made distant markets more accessible, the concept of 'glocalization' has emerged as a pivotal strategy for event marketers seeking to strike the perfect balance.
The above thought-provoking question, I think, encapsulates the essence of glocalization. It challenges event marketers to reconsider their approach: whether to tailor their strategies based on local nuances or choose the audience segment in the local market that fits in with their strategy?
In the realm of event marketing, glocalization is not merely about translating content or tweaking designs; it's about understanding the intricacies of each local market and integrating them seamlessly into a global strategy. Event marketers must delve deep into the cultural fabric, consumer behavior, and societal norms of the target locale to create experiences that resonate authentically.
Understanding the Local Market:
The journey of glocalization begins with thorough market research. Event marketers need to ask themselves: What are the preferences and tastes of the local audience? What cultural elements can we incorporate to enhance engagement? By immersing themselves in the local landscape, event marketers can uncover unique insights that drive meaningful connections with attendees.
Crafting a Glocal Strategy:
Armed with insights from the local market, event marketers can tailor their strategies to deliver personalized experiences. From venue selection and promotional tactics to content curation and guest speakers, every aspect should reflect the local flavor while aligning with the overarching event brand. This synergy between global objectives and local execution is what sets successful glocal campaigns apart.
Embracing Flexibility:
However, glocalization is not a one-size-fits-all approach. Markets evolve, trends shift, and consumer preferences fluctuate. Event marketers must remain agile and adaptable, continuously refining their strategies to stay relevant in an ever-changing landscape. Flexibility and responsiveness are key traits for navigating the complexities of glocalization.
The Future of Glocal Event Marketing:
As the world becomes increasingly interconnected, the importance of glocalization in event marketing will continue to grow. Event marketers who master the art of balancing global aspirations with local sensitivities will unlock new opportunities for success. By embracing diversity, fostering inclusivity, and celebrating cultural richness, they can create experiences that transcend borders and leave a lasting impact on attendees worldwide.
So, event marketers, I leave you with a question: In your pursuit of global reach, how do you ensure that your strategies resonate with the hearts and minds of local audiences?
Share your insights and experiences in the comments below. Let's embark on this glocal journey together!
Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click on image below for more event promotion and marketing strategies…
Event Marketing Guide:
“Forge partnerships with local businesses, artists, and influencers to tap into their existing networks. Collaborative marketing efforts can help you reach a broader audience while showcasing the local flavor of your events.”
– extract from the Ebook: ‘EVENT MARKETING GUIDE: Journey of an Event Marketer’
Benefits of Promoting Your Upcoming Events on ShareYaarNow, both for you and your potential audience:
Advantages for Event Planners:
🌐 Break free from complex social media and search engine algorithms that decide the visibility of your upcoming events online.
🌐 It’s not a ticketing platform, but a powerful way for event organizers to promote their upcoming events to a wider audience.
🌐 Post your events for FREE on ShareYaarNow and they will be showcased chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start higher up the feed.
🌐 Include links to your events in your event posts without worrying about zero-link marketing.
🌐 ShareYaarNow is designed to help your potential audience (those searching for events) to find your events quickly and easily get to your website/social media pages fast – and this helps you!
🌐 Amplify event visibility on our intuitive platform.
🌐 Join our dynamic community, share events, broaden outreach, and achieve more marketing success!
All FOR FREE!
Advantages for Eventgoers looking for events – Event Discovery:
🌐 If you’re just browsing for events, there’s no need to register - you can view events on our website and app.
🌐 Events are listed chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start, higher up the feed than events that start well in the future.
🌐 No complex algorithms dictate what events you see.
🌐 You can also search for events by location, event category and text search.
Click on image below to get started ….
ShareYaarNow DJ Mix of the Week:
Styles: Tech House, Minimal / Deep Tech, House.
ENJOY THE GREAT VIBE!
Click on image below to start listening…
Want More Event Promotion from ShareYaarNow?
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
BUT AS A BONUS
Your event will ALSO be displayed in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app: CHECK OUT OUR APP!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking on the image below…
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Incredible Weekend and Week Ahead!