Hi,
Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
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By embracing diversity and seeking opportunities to connect with audiences outside your usual demographic, you unlock the full potential of your event brand.
Event Marketing: Advantages of Marketing to a Wider Audience
Do you ever feel like your event marketing efforts are only reaching the same crowd, leaving your brand confined within the walls of your niche audience?
Imagine you've organized an exceptional event, poured your heart and soul into it, yet only a fraction of your intended audience seems to be aware of its existence. As event marketers, we understand the struggle of trying to make waves in an ocean of similar events. But what if I told you there's a way to break free from the constraints of your niche and venture into uncharted territories to amplify your event brand's reach? Let me take you on a journey where the boundaries of your event marketing extend far beyond the familiar faces.
Marketing to a niche you are familiar with may help you get started but creating brand awareness beyond your niche can help. Sometimes in ways that are unexpected. This is also a hotly debated topic in marketing with lots of content being created.
Imagine you're organizing a music festival, and your target audience primarily consists of avid music enthusiasts. While you're confident in your ability to draw them in with a killer lineup, you recognize the need to broaden your reach. Instead of solely focusing on traditional music channels, you decide to collaborate with local food vendors, wellness practitioners, and even art galleries to create an immersive experience. Suddenly, your event isn't just about the music; it's a cultural extravaganza that captures the interest of foodies, wellness seekers, and art aficionados alike. By tapping into these diverse interests, you not only expand your audience but also establish your event brand as a multifaceted experience worth exploring.
Advantages of Marketing Beyond Your Niche:
· Diversification of Audience: By reaching out to audiences beyond your niche, you open doors to new demographics and interests, ensuring a more diverse attendee base for your events.
· Enhanced Brand Awareness: Breaking free from the confines of your niche allows your event brand to permeate different circles, increasing visibility and awareness among a wider audience spectrum.
· Opportunities for Collaboration: Collaborating with brands and businesses outside your niche not only introduces your event to new audiences but also opens up possibilities for innovative partnerships and cross-promotional opportunities.
· Increased Resilience: Relying solely on a niche audience can leave your event vulnerable to fluctuations in trends or preferences. By diversifying your audience base, you create a more resilient marketing strategy that can withstand changing market dynamics.
In the dynamic world of event marketing, staying ahead lies in venturing beyond the boundaries of your niche. By embracing diversity and seeking opportunities to connect with audiences outside your usual demographic, you unlock the full potential of your event brand. So, the next time you're planning your marketing strategy, ask yourself: Are you ready to break free from the confines of your niche and explore the vast possibilities that lie beyond?
How far can your event brand soar when you dare to venture beyond the familiar?
Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click on image below for more event promotion and marketing strategies…
Event Marketing Guide:
“Collaborating with strategic partners is a powerful way to expand your event brand into new areas. Identify key players in the industry or niche you wish to enter and explore partnership opportunities. This could involve co-hosting events, joint marketing initiatives, cross-promotions, or even launching new ventures together. Strategic partnerships provide access to new networks, resources, and expertise, enabling you to expand your event brand more effectively.”
Advantages of Promoting Your Upcoming Events on ShareYaarNow, both for you and your potential audience:
Advantages for Event Planners:
🌐 Break free from complex social media and search engine algorithms that decide the visibility of your upcoming events online.
🌐 It’s not a ticketing platform, but a powerful way for event organizers to promote their upcoming events to a wider audience.
🌐 Post your events for FREE on ShareYaarNow and they will be showcased chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start higher up the feed.
🌐 Include links to your events in your event posts without worrying about zero-link marketing.
🌐 ShareYaarNow is designed to help your potential audience (those searching for events) to find your events quickly and easily get to your website/social media pages fast – and this helps you!
🌐 Amplify event visibility on our intuitive platform.
🌐 Join our dynamic community, share events, broaden outreach, and achieve more marketing success!
All FOR FREE!
Advantages for Eventgoers looking for events – Event Discovery:
🌐 If you’re just browsing for events, there’s no need to register - you can view events on our website and app.
🌐 Events are listed chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start, higher up the feed than events that start well in the future.
🌐 No complex algorithms dictate what events you see.
🌐 You can also search for events by location, event category and text search.
Click on image below to get started ….
ShareYaarNow DJ Mix of the Week:
Styles: Mainstage, House, Dance / Electro Pop, Tech House, Afro House.
ENJOY THE GREAT VIBE!
Click on image below to start listening…
Boost Your Events!
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to give your event more boost, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then ALSO be displayed:
· in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app, AND
· in our website’s scrolling banner.
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking on the image below…
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Incredible Weekend and Week Ahead!