Event Marketing: Can You Measure the Value You Get from Your Events?
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Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
If you find this useful, please let us know and share!
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Knowing how your audience measure value of events can help you add value to your events.
EVENT MARKETING: CAN YOU MEASURE THE VALUE YOU GET FROM YOUR EVENTS?
As an event marketer, there’s a lot of pressure on you to measure the value, ROI and objectives achieved from your events.
It’s important for you to measure the value you get from organizing and hosting your events. It’s also important to know how your audience – attendees, sponsors, exhibitors – measure value from the events they attend. We’ll explain why.
We wrote, earlier, about: ‘Measuring the Value of an Event’ and ‘How Do People Choose Events to Attend?’
Some factors may be easier to measure than others. In these earlier articles, mentioned above, we’ve listed some factors that might help.
Depending on whether you’re an event organizer, attendee, sponsor, exhibitor, you’ll look at value differently. Your goals and objectives will obviously differ:
- How do you decide which type of events to host, attend or sponsor?
- What goals do you want to achieve?
- How do you measure the value you get from events?
- What metrics do you track?
- Quantitative and qualitative aspects?
- ROI?
- Are you finding measuring value easier with AI?
If you’re the event organizer, it’s important to know your audience. It can be useful to know what your attendees, sponsors, exhibitors want from your events. Knowing how they measure value of events can help you add value to your events.
It would be great to hear your experiences.
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click here for more event marketing ideas, insights and strategies: https://shareyaarnow.substack.com
EVENT DISCOVERY
If you’re organizing an event and want to promote it, you might send out an email or newsletter to your existing audience. Probably also post on social media in the hope the platform’s algorithms will allow your event content to get noticed by your followers.
But also, to get your events noticed by your followers and to attract a new audience, which is just as important, you’ll need to think about where you post details of your upcoming events and where and how it is going to get noticed:
- Which social media platforms to use
- SEO – search engine optimization
- Which event platform(s) to use.
- Which print media
You need to think about how your (potential) audience might search for events and/or discover your events.
Event discovery and event promotion go hand-in-hand – if you can align these you will probably get more engagement and more bang for your buck in your marketing spend.
Get more ideas, insights and strategies on Events and Event Marketing with:
EVENT MARKETING: IDEAS, INSIGHTS AND STRATEGIES is your guide to crafting an event marketing strategy that will help you thrive and take your events and brand much further than before!
Available on Amazon:
https://www.amazon.com/EVENT-MARKETING-Ideas-Strategies-ebook/dp/B0D8PZJPC8/
INSIGHTS INTO SHAREYAARNOW
Events posted on ShareYaarNow are listed in date order and disappear after they end - events that are ongoing, or soon to start, are higher up the feed.
Now think of the possibilities for your content marketing for your upcoming events!
Get Smarter with your Digital Marketing with ShareYaarNow: https://www.shareyaarnow.com
MORE WITH SHAREYAARNOW
When you post your events on ShareYaarNow, they’re displayed in date order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app.
CHECK OUT OUR APP TO SEE HOW FEATURED EVENTS ARE DISPLAYED: If you are just browsing for events, there’s no need to sign up.
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for sharing all your great events. We love seeing the creativity you generate.
And keep sharing!
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have a Fantastic Weekend and Week Ahead!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
