Event Planning: Getting in the Zone
Hi
Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
If you find this useful, please let us know and share!
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As an event professional, how are you getting your events ‘in the zone’ so that they give real value to your audience and your brand?
EVENT PLANNING: GETTING IN THE ZONE
At large events like trade shows and conferences, the organizers, sponsors and exhibitors put on a lot of activities to cater to the large audience that attends. Such as:
- Speakers
- Networking
- Break out rooms
- Q & A sessions
- Sponsor and exhibitor activities
When you attend large events, there’s lots going on.
If you’re organizing a small event, you may not have the time and resources to organize all the activities that you want for your audience.
Smaller events give you the opportunity to really plan and give value to your audience. Trying to cram in too many things into your events and not being able to do them well may not help your audience. It may be better to do fewer things but do them well so your audience gets real value.
For example, if you’re hosting a speaker with a Q & A session for the audience. Plan this really well:
- What topics does the audience want discussed?
- Prepare materials on these topics for your audience
- Allow your audience to ask questions
- Allow time for discussion if the audience seem engaged and involved
You’ve probably attended events where, for example, during a Q & A session, an attendee asks a question and other attendees then have follow-on questions. Then the discussion gets really interesting, the audience start leaning forward in their seats with more questions and comments – they’re engaged in your event. This is great for the event and the organizers also. The event is ‘in the zone’. But due to time constraints the session has to end.
So, in your events, build in time to allow for discussions in which the audience seem engaged and involved. They will get more value from this and the audience may take the discussion further after the event, perhaps on social media – which will help keep your event and brand in their minds.
If during your Q & A session, the audience are disengaged and not asking questions, then it is probably due to not enough planning on your part. Read the earlier article: ‘Keeping Your Event Audience Engaged’.
What are your thoughts on this?
Stay tuned to ShareYaarNow Marketing for more insights and ideas on event marketing success.
EVENTS ARE A GREAT CONTENT GENERATOR
Content of all sorts:
- photos,
- videos,
- podcasts,
- newsletters, etc.
Useful for:
- Content marketing
- Content re-purposing
- Social proof
- Brand building
And, not just the content you create as the event host. But also, content from:
- Attendees
- Speakers
- Performers
- Sponsors, and even from your
- Vendors and suppliers
Useful for engaging your audience before, during and after your events.
And if your event is in a location that’s appealing – a destination event, then you get even more content creation. How many social media posts have you seen that go along the following lines: ‘I just attended ______ event. This is me at_________’.
Your overall marketing strategy should align your event marketing and content marketing. Your event and content marketing go hand in hand.
EVENT MARKETING: IDEAS AND STRATEGIES is your guide to crafting an event marketing strategy that will help you thrive and take your events and brand much further than before:
Available on Amazon:
https://www.amazon.com/EVENT-MARKETING-Ideas-Strategies-ebook/dp/B0D8PZJPC8/
HOSTING EVENTS?
How About Smarter Digital Marketing for Your Events?
✅ Freedom from complex algorithms that control your content visibility
✅ Without having to pay for ads
✅ Free event promotion
Here's
➡️ ShareYaarNow: The Smarter Event Discovery and Promotion Platform
Post your events for FREE on ShareYaarNow and they're listed in date order and disappear after they end.
On ShareYaarNow, events that are ongoing, or soon to start, are higher up the feed.
Share your events on ShareYaarNow!
Click here to get started: https://www.shareyaarnow.com
SHAREYAARNOW PODCAST: CELEBRATING OUR 5TH ANNIVERSARY! 🎵🎆
As we celebrate our 5th anniversary, we are very grateful to you, the listeners, who have been with us on this journey. Chill Lover Radio and ShareYaarNow are amazed at the journey of the past five years and we are looking forward to the future. We want you to be part of this journey!
Experience the amazing mix that Twin-Turb have skilfully crafted. Twin-Turb are an amazing DJ/producer duo from Gaborone, Botswana. Their vibe encompasses Afro-House, Afro-Tech, Tech music and more.
Here's to more music and the future. Enjoy!
ShareYaarNow E12 S5 | 5th Year Anniversary Edition with Featured Guest Twin-Turb. - Gaborone, Botswana - Powered by Chill Lover Radio.
Styles: Afro House, Afro-Tech, Melodic House!
Celebrate the incredible musical journey: https://www.shareyaarnow.com/celebrating-the-th-anniversary-of-the-shareyaarnow-podcast/31858/
MORE PROMOTION FOR YOUR EVENTS ON SHAREYAARNOW
When you post your events on ShareYaarNow, they’re displayed in date order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app. CHECK OUT OUR APP!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Amazing Weekend and Week Ahead!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
