Event Marketing to Businesses and Consumers
Is There a Difference Nowadays?
Are the lines blurring between B2B and B2C marketing?
If you’re a B2B marketer, you might also market to the customers of the businesses you are marketing to – in order to build brand awareness and get those customers to influence the businesses to buy your products or services?
Also, if you’re a B2C marketer, you might also market to businesses to build brand awareness and get new customers?
The digital economy has created an environment where businesses, people who work for businesses and consumers are all online with their individual brands.
I’ve written about this before, but large corporations, who may not be selling their products and services direct to consumers, but only sell to other large corporations, are advertising online on social media. Why? Probably to build brand awareness.
Do marketers pay that much attention to whether they market to businesses or consumers, as long as they get customers?
What’s your experience of marketing, whether it’s to businesses or direct to consumers? How do you differentiate between the two?
Stay tuned to ShareYaarNow Marketing for more insights and ideas on event marketing success.
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Thanks
Shareyaar
Founder of ShareYaarNow - The Smarter Event Discovery and Promotion Platform
