How are You Going to Promote Your Events After the Cookies are Gone?
Event Marketing in the Post-Third Party Cookie Era
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Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
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Imagine you're the head of marketing for a renowned music festival. Year after year, your team meticulously crafts digital campaigns, leveraging third-party cookies to pinpoint potential attendees based on their browsing history. It's been a winning formula—until now. With the looming obsolescence of these cookies, your tried-and-true strategies suddenly feel like a ship adrift in a storm. But amidst the uncertainty lies opportunity.
How are You Going to Promote Your Events After the Cookies are Gone?
As event marketers, you may have relied on the intricate web of data provided by third-party cookies to understand and target your audience effectively. But with the impending demise of these cookies, a seismic shift is underway in how you are going to have to promote your events.
Imagine being blindfolded at the helm of your ship, navigating uncharted waters. How do you steer your event brand toward success in this changing digital economy?
Picture this: you're the head of marketing for a renowned music festival. Year after year, your team meticulously crafts digital campaigns, leveraging third-party cookies to pinpoint potential attendees based on their browsing history. It's been a winning formula—until now. With the looming obsolescence of these cookies, your tried-and-true strategies suddenly feel like a ship adrift in a storm. But amidst the uncertainty lies opportunity.
In your quest to adapt, you stumble upon a revelation: the power of search and event discovery. You realize that in this evolving landscape, where personalized targeting is challenged, visibility becomes paramount. Your focus might shift from micro-targeting to maximizing your event's presence across platforms where audiences actively seek experiences like yours. You maximise your content for event discovery and promotion platforms – such as ShareYaarNow.
Transitioning your marketing efforts toward contextual targeting and advertising feels like a natural evolution. Instead of relying on data harvested from third-party cookies, you pivot toward crafting compelling narratives that resonate with the context of your audience's online experience. It's about aligning your event brand with relevant content and interests, seamlessly integrating into the digital fabric of your audience's journey.
In the realm of event marketing, adaptation is the name of the game. As we bid farewell to third-party cookies, event marketers must embrace new avenues of promotion. From harnessing the power of search and event discovery to mastering the art of contextual targeting, the opportunities are boundless.
By embracing change and reimagining your strategies, you not only navigate the challenges ahead but also unlock untapped potential for your event brand. So, embark on this journey armed with innovation, creativity, and an unwavering commitment to crafting unforgettable experiences.
After all, in a landscape reshaped by the absence of third-party cookies, the question remains: How will you ensure your events shine brighter than ever before?
Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click on image below for more event promotion and marketing strategies…
“growing your brand … isn’t it really just about engaging with the people you’re connected with in a meaningful way that is relevant to them and gives value?”
– extract from the Ebook: ‘EVENT MARKETING GUIDE: Journey of an Event Marketer’ available on Amazon.
Benefits of Promoting Your Upcoming Events on ShareYaarNow, both for you and your potential audience:
Advantages for Event Planners:
🌐 Break free from complex social media and search engine algorithms that decide the visibility of your upcoming events online.
🌐 It’s not a ticketing platform, but a powerful way for event organizers to promote their upcoming events to a wider audience.
🌐 Post your events for FREE on ShareYaarNow and they will be showcased chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start higher up the feed.
🌐 Include links to your events in your event posts without worrying about zero-link marketing.
🌐 ShareYaarNow is designed to help your potential audience (those searching for events) to find your events quickly and easily get to your website/social media pages fast – and this helps you!
🌐 Amplify event visibility on our intuitive platform.
🌐 Join our dynamic community, share events, broaden outreach, and achieve more marketing success!
All FOR FREE!
Advantages for Eventgoers looking for events – Event Discovery:
🌐 If you’re just browsing for events, there’s no need to register - you can view events on our website and app.
🌐 Events are listed chronologically and disappear from view after they end. You’ll see on our platform, events that are ongoing or soon to start, higher up the feed than events that start well in the future.
🌐 No complex algorithms dictate what events you see.
🌐 You can also search for events by location, event category and text search.
Click on image below to get started ….
ShareYaarNow DJ Mix of the Week:
Styles: Deep House, Soulful House, Broken Beat / Nu-Jazz.
ENJOY THE GREAT VIBE ON BOOMPLAY!
Click on image below to start listening…
Want to Get Even More for Your Events on ShareYaarNow?
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to give your event more boost, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
BUT AS A BONUS
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app.
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking on the image below…
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week - so that it will be displayed on our website’s scrolling banner AND in the ‘Featured Events’ section in our App.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Incredible Weekend and Week Ahead!