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Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
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How Can Event Marketing Help Your Brand?
Back to Basics
In your content marketing or digital marketing, what you want your content to do is to get your audience to do your call to action.
But, people may not immediately buy from you or do your call to action. There are 4 basic stages:
Make audience aware of your brand’s existence – this probably needs to be done several times
Make audience interested in your brand and want to get to know you and find out more – more on this in a later article.
Buy from you.
Continue to buy from you.
The content you use has to cater to the audience at these different stages. This means different content for each stage.
Generally, in your content /digital marketing:
You need technical skills – i.e. dealing with the SEO, algorithms so that your content appears in your audience’s search results and social media feeds. This takes a lot of time, effort and resources as the algorithms change regularly. A digital platform like ShareYaarNow that does not use complex algorithms in its user feed – it displays events in chronological order – can help reduce the cost of dealing with complex algorithms so that your audience has a better chance of seeing your events;
Even if your content appears in their search results or feed, this is not enough for your audience to take notice. There has to be some visual and/or emotional connect by your audience of your content, so that they take enough notice to do you call to action.
Put event marketing into the mix: of the 4 stages above, what could hosting events do for you and your brand?
Event marketing adds a whole other dimension to your marketing strategy! Whether your events are online or at a venue, you can probably achieve a better connection with your audience through events.
Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success.