Purpose-Driven Marketing for Event Marketers
Hi,
Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
If you find this useful, please let us know and share!
🌐🌐🌐
Purpose-Driven Marketing for Event Marketers
As an event marketer, aligning your event brand with a purpose or social issue or cause, can help in brand building.
Also known as purpose driven marketing – this can be a way to form a deeper connection with your audience. Common causes that brands often align with are the environment or health issues. It could be an issue that is local to your town or community. Here are some ideas:
- You can choose a cause or issue that aligns with your brand. Choosing a cause for your brand may depend on the product or service you offer. Ask yourself: ‘how does the purpose, cause or issue fit in with my brand and my audience? Does it help my audience?
- Aligning with a social cause or issue is probably not for the short term, as your audience will wonder why you’re aligning with your cause. You need to think in terms of a long term campaign and not just a couple of social media posts.
- Avoid controversy as this may damage your brand and alienate your audience.
- Bring your chosen cause or issue to life through your marketing campaign and how it impacts your audience.
- Choose the right partners to collaborate with, to bring the social issue and your brand to life.
- Observe and learn from the marketing campaigns of the big companies and brands.
Stay tuned to ShareYaarNow Marketing for more insights and tips on event marketing success.