The Value of Novelty in Events
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Value is the unsung hero of event marketing. While novelty dazzles, value endures. It's the substance beneath the surface, the reason why attendees keep coming back for more. Value transcends fleeting trends and superficial gimmicks. It's about delivering meaningful experiences, forging genuine connections, and providing tangible takeaways.
The Value of Novelty in Events
Are you tired of the same old routine at events? Ever wondered why the excitement fizzles out faster than you can say "novelty"? As an event marketer, you know the struggle of keeping your audience engaged amidst the constant clamor for something new. But here's the million-dollar question: How do you maintain the momentum when novelty has an expiration date?
The Allure of Novelty:
Event marketing thrives on novelty. It's the shiny allure that draws attendees in, promising an experience unlike any other. Whether it's groundbreaking technology, avant-garde themes, or celebrity appearances, novelty sets your event brand apart in a crowded marketplace. But here's the catch: novelty is fleeting. What's new today becomes old news tomorrow, leaving event marketers scrambling to reinvent the wheel.
The Pitfalls of Novelty:
While novelty can inject excitement into your events, relying solely on it is a risky gamble. Think of it as a sugar rush – exhilarating at first, but followed by a crash. Your audience may flock to your event at first, but once the novelty wears off, so does their enthusiasm. As an event marketer, you can't afford to play the one-hit wonder. You need longevity, sustainability, and above all, value.
The Value Proposition:
Enter value – the unsung hero of event marketing. While novelty dazzles, value endures. It's the substance beneath the surface, the reason why attendees keep coming back for more. Value transcends fleeting trends and superficial gimmicks. It's about delivering meaningful experiences, forging genuine connections, and providing tangible takeaways. In a world saturated with flashy distractions, value is what sets your event brand apart.
Striking the Balance:
So, how do you strike the perfect balance between novelty and value? It's a delicate dance, but not an impossible one. Start by understanding your audience – their needs, preferences, and pain points. Tailor your events to resonate with them on a deeper level. Incorporate elements of novelty strategically, but always anchor them with value-driven content and experiences. Invest in long-term relationships rather than fleeting encounters. Remember, it's not just about capturing attention – it's about retaining it.
In the ever-evolving landscape of event marketing, novelty may be the spark, but value is the flame that keeps the fire burning. As an event marketer, your mission is clear: to dazzle and delight, but also to deliver consistent value that resonates long after the novelty fades. So, I pose this question to you: How will you ensure that your events continue to captivate and inspire, leaving a lasting impact on your audience?
How do you strike the balance between novelty and value in your event marketing efforts? Share your insights and experiences in the comments below!
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful: https://shareyaarnow.substack.com
Event Marketing Guide:
“Marketing, nowadays, is more about engaging with your audience, in a way that is meaningful and gives value to them, before, during, and after your event.”
– extract from the Ebook: ‘EVENT MARKETING GUIDE: Journey of an Event Marketer’ available on Amazon:
https://www.amazon.com/EVENT-MARKETING-GUIDE-Journey-Marketer-ebook/dp/B0CLJS5MZ6/
Event Professionals:
How much time and money are you spending to promote your upcoming events?
Wish you could be free from complex algorithms on social media and search engines that control your content's visibility?
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Even More Value from ShareYaarNow!!
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
BUT AS A BONUS
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app.
CHECK OUT OUR APP TO SEE HOW YOUR EVENTS WOULD LOOK WHEN THEY’RE FEATUED!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started NOW: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Incredible Weekend and Week Ahead!