Thinking of a Marketing Collaboration with Another Brand?
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What do you look for before partnering with another brand?
THINKING OF A MARKETING COLLABORATION WITH ANOTHER BRAND?
Collaborating and partnering with others can be a great way to grow your brand, enhance your entrepreneurial journey and also get a learning experience that you probably wouldn’t get on your own!
Further to the article: ‘Event Marketers: Brand Collaboration’, I’ve noticed that a number of brands in similar industries are doing similar marketing collaborations.
For example, a number of credit cards and other financial services companies are offering similar add-ons to entice customers to sign-up. E.g., membership to streaming platforms.
Do these add-ons get people to sign up? Does this get customers? Does this add value to the customer or the brands? If a lot of brands are offering the same add-ons, does it lose value?
As an event marketer, trying to build your event brand:
- do you partner with other brands to give add-ons to your audience?
- How do you choose which brands to partner with?
I don’t think there is any definitive answer that can be given about whether 2 brands should partner and collaborate or not. Whether you’re going to partner with and collaborate with another corporate brand or an individual influencer, there are some questions that you can think about beforehand, apart from the financial cost:
- What is your brand’s USP?
- What is it that your audience value about your brand?
- What add-ons (e.g., value added services) would your audience appreciate and get value from?
- What are other brands in your industry offering to their customers? Are the add-ons fairly similar? Can you offer something different?
- Do you have feedback from your audience about what add-ons they would like?
- What is the USP of the partner brand?
- Who are the audience of the partner brand and what geographical area do they cover?
- What social proof does the partner brand have?
- Does the partner brand add value to your audience?
- Will the potential partner brand grow your audience?
- What audience and, importantly, engagement does the partner brand have on their social media?
- Who else does the partner brand collaborate with (any social proof?) and does this compete with your brand?
- Will the partner brand give you feedback on your marketing and are they open to receiving feedback? This can be important as your audience may not always give feedback on what you’re doing well or not so well.
You can probably think of some more questions.
What do you look for before partnering with another brand?
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click here for more event marketing ideas, insights and strategies: https://shareyaarnow.substack.com
GETTING REPEAT ATTENDANCE AT YOUR EVENTS
Have you ever planned an event, poured your heart and soul into it, only to wonder whether your loyal attendees will return for the next one?
As event marketers, you understand the importance of not only attracting new participants but also ensuring repeat attendance.
Imagine: you're hosting your annual conference, and amidst the buzz of excitement and anticipation, you spot familiar faces eagerly awaiting the kickoff. These are your repeat attendees, the backbone of your event brand, seeking assurance that their investment of time and money will yield at least equal, if not greater value than before.
Consider devoted fans of a popular music festival. They eagerly awaits its announcement each year, marking their calendars with the dates. Their loyalty stems not only from the love of music but also from the consistent quality of the event. Each year, they experience new performances, innovative attractions, and seamless organization. It's this reliability that keeps them coming back, confident that their ticket purchase will be rewarded with unforgettable memories and new discoveries.
Likewise, event marketers must recognize the power of consistency in delivering value to their audience.
EVENT MARKETING: IDEAS AND STRATEGIES is your guide to crafting an event marketing strategy that will help you thrive and take your events and brand much further than before:
Available on Amazon:
https://www.amazon.com/EVENT-MARKETING-Ideas-Strategies-ebook/dp/B0D8PZJPC8/
INSIGHTS ON USING SHAREYAARNOW
When you post your event on ShareYaarNow, think of it as your event landing page where you include details your audience needs to know about your upcoming event. Then share your landing page URL with your audience so they have the necessary details.
Click here to get started: https://www.shareyaarnow.com
SHAREYAARNOW PODCAST: CELEBRATING OUR 5TH ANNIVERSARY!
As we celebrate our 5th anniversary, we are very grateful to you, the listeners, who have been with us on this journey. Chill Lover Radio and ShareYaarNow are amazed at the journey of the past five years and we are looking forward to the future. We want you to be part of this journey!
Experience the amazing mix that Franky Fresh has skilfully crafted. Franky Fresh is an amazing DJ from Switzerland. His vibe encompasses an incredible fusion of House music genres and more.
Here's to more music and the future. Enjoy!
ShareYaarNow E013 S5 | 5th Year Anniversary Edition with Featured Guest Franky Fresh - Switzerland - Powered by Chill Lover Radio.
Styles: House, Tech House.
Celebrate the incredible musical journey: https://www.shareyaarnow.com/celebrating-the-th-anniversary-of-the-shareyaarnow-podcast/31970/
MORE FROM SHAREYAARNOW
When you post your events on ShareYaarNow, they’re displayed in date order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app.
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for sharing all your great events. We love seeing the creativity you generate.
And keep sharing!
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Amazing Weekend and Week Ahead!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
