Valuable Lessons for Event Marketers in Gaming and Esports
If you can successfully market your brand in Esports then you can probably market your brand successfully elsewhere.
Further to my earlier article: ‘Event Marketers: Game On!’, there’s a lot to be learned from the gaming and esports industry.
Esports and gaming are a massive industry with lots of opportunities for event marketers to promote their brands.
The major video games are played by gamers from all over the world. You can imagine these video games as digital venues where players, and those watching the players, gather. And, video game publishers are adding new content to their games regularly to keep their audiences engaged.
When you promote your brand in Esports, it’s useful to bear in mind that you may be marketing to players and not just the spectator audience.
When marketing to players, you need to be less obtrusive. Imagine you’re playing a video game and you see an ad pop-up. This may annoy you at the time. Players may not want to be disturbed by ads while playing and competing.
You need to figure out a way to get your brand message across without getting in the way of what gamers are doing. This will depend a lot on your brand and what audience within Esports best fits your needs.
And this learning curve you get when you market to gamers can then help you when marketing to other sectors.
If you can successfully market your brand in Esports then you can probably market your brand successfully elsewhere.
Stay tuned to ShareYaarNow Marketing for more insights and ideas on event marketing success.
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Shareyaar
Founder of ShareYaarNow - The Smarter Event Discovery and Promotion Platform
