What Can You Learn from the Big Event Brands?
How Do the Big Event Brands Stay Ahead?
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Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
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Big event brands plan and organize their events in such a way to create talking points for the audience and the media – and this creates loads of content before, during and after the event.
WHAT CAN YOU LEARN FROM BIG EVENT BRANDS?
What is it that the big event brands do to continue to draw big audiences, sponsors, speakers, performers, exhibitors?
Is it that the top event brands start off life with huge budgets, inviting top speakers or performers in the industry to attend? And that they continue in this way?
Here are our thoughts:
- They do have big budgets and invite the top speakers and performers – but there is more to it than that.
- They create an aspirational vibe around the event – so people aspire to attend. And, it gives the attendees bragging rights about it afterwards.
- Varied attendance packages to suit different needs.
- They have events within events to cater to a lot of interests in their industry. If you’ve attended any big conference or trade show, they have the main events but also smaller, side events and activities to cater to varied interests.
- Each year they make some changes to their schedule and format to keep their audience engaged. If the audience attend 2 years in a row and find the event is the same old same old, they may not attend the 3rd year.
- They incorporate new technology into the events to build audience engagement.
- They include trending topics or speakers/performers in their schedule – again to keep the audience engaged.
- They build the anticipation of their audience months beforehand in the media.
- They invite the media, journalists and major influencers to attend and report on the event.
- The event is hosted in an incredible venue/destination which itself is a major attraction to the audience.
- They have facilities at the event to cater to varied audience needs.
- They give value to their sponsors and exhibitors.
- They use data and feedback to continuously improve.
- They have good customer service before and during the event.
At the event:
- Change in format
- Technology used
- Speakers/performers invited
- Venue/destination
All create talking points for the audience and the media – and this creates loads of content before, during and after the event.
Now as a solopreneur hosting your own events, you may not have the budget and the means to do what the big event brands do but you can learn from them. Even attending events outside of your own industry or niche, can help you learn.
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click here for more event promotion and marketing strategies: https://shareyaarnow.substack.com
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Post your events for FREE and they're listed chronologically and disappear after they end. On our platform, events that are ongoing, or soon to start, are higher up the feed.
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WANT TO GET MUCH MORE FROM YOUR EVENT POSTS ON SHAREYAARNOW?
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app. CHECK OUT OUR APP!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will FEATURE one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Amazing Weekend and Week Ahead!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
