Your Audience's Event Discovery Journey

ShareYaarNow Marketing

Jul 17, 2025

Your event marketing must align with how and where your audience makes decisions. That means showing up with relevance and credibility—on social media, in search, and on event platforms—before they even know they’re ready to decide. If you're not present in the key moments of their event discovery journey, you're not in the running—no matter how great your event is.

In our previous piece, How Do People Choose Events to Attend?, we explored the idea of event selection. Today, let’s go a step further.

It’s not just what your audience is looking for. It’s where they’re looking—and whether your event brand actually shows up there.

Here’s the truth: if your potential attendees don’t see you during their decision-making journey, they won’t show up at your event. It’s that simple.

So, where should you be visible?

✅ Social Media – If your audience is looking for social proof, your event brand better show up with authentic, positive signals: real experiences, user-generated content, community buzz.

✅ Search Engines – Are you showing up when someone searches ‘events near me this weekend’ or ‘networking events for designers’? If not, you’re invisible at the moment of intent.

✅ Event Platforms – If your audience checks platforms like ShareYaarNow to find events, your presence there isn’t optional—it’s foundational.

✅ Communities – Are your potential audience engaged and getting feedback from any communities? You also need to engage there.

ACTIONABLE INSIGHT:

Map out your ideal attendee’s event discovery journey.
Ask:

Where do they search?
Who do they trust?
What helps them decide?

Then, audit your presence at every single touchpoint. You're not just selling a ticket—you’re building visibility, trust, and relevance at the exact moments people make decisions.

If your event isn’t part of their process, it won’t be part of their plans.

Let’s help great events get discovered—and attended.

🔔 Want more actionable event marketing insights like this? Subscribe to ShareYaarNow Marketing on Substack and stay ahead of the game.

🛠️ Ready to grow your event visibility without complex algorithms? Visit: ShareYaarNow - The Smarter Event Discovery and Promotion Platform.

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