Your Audience's Event Discovery Journey
ShareYaarNow Marketing
Your event marketing must align with how and where your audience makes decisions. That means showing up with relevance and credibility—on social media, in search, and on event platforms—before they even know they’re ready to decide. If you're not present in the key moments of their event discovery journey, you're not in the running—no matter how great your event is.
In a previous piece, How Do People Choose Events to Attend?, we explored the idea of event selection. Today, let’s go a step further.
It’s not just what your audience is looking for. It’s where they’re looking—and whether your event brand actually shows up there.
Here’s the truth: if your potential attendees don’t see you during their decision-making journey, they won’t show up at your event. It’s that simple.
So, where should you be visible?
✅ Social Media – If your audience is looking for social proof, your event brand better show up with authentic, positive signals: real experiences, user-generated content, community buzz.
✅ Search Engines – Are you showing up when someone searches ‘events near me this weekend’ or ‘networking events for designers’? If not, you’re invisible at the moment of intent.
✅ Event Platforms – If your audience checks platforms like ShareYaarNow to find events, your presence there isn’t optional—it’s foundational.
✅ Communities – Are your potential audience engaged and getting feedback from any communities? You also need to engage there.
ACTIONABLE INSIGHT:
Map out your ideal attendee’s event discovery journey.
Ask:
Where do they search?
Who do they trust?
What helps them decide?
Then, audit your presence at every single touchpoint. You're not just selling a ticket—you’re building visibility, trust, and relevance at the exact moments people make decisions.
If your event isn’t part of their process, it won’t be part of their plans.
Let’s help great events get discovered—and attended.
🔔 Want more actionable event marketing insights like this? Subscribe to ShareYaarNow Marketing on Substack and stay ahead of the game.
🛠️ Ready to grow your event visibility without complex algorithms? Visit: ShareYaarNow - Event Visibility Simplified!
PRO TIP
Your Event Is Live. Now Make It Unmissable.
You’ve posted your event on ShareYaarNow. That’s step one.
Step two? Turn that listing into momentum.
👉 Use the Share button on your ShareYaarNow event page to instantly generate a direct link—great for posting across socials, emails, group chats, even WhatsApp broadcasts.
Why it matters:
Every share creates a new entry point for discovery.
More visibility. More clicks. More attendees.
AND, don’t just share once. Share smart—across platforms, at peak times, with a reason to act.
🎯 Level up your event marketing game with ShareYaarNow: https://www.shareyaarnow.com/
🎯 Want EVEN MORE Visibility for Your Event?
Take your event from just listed to FEATURED with Featured Events on ShareYaarNow!
✅ Premium Placement That Works
While all events appear in date order, Featured Events rise to the top—ensuring your event is always front and center where it matters most.
✨ Spotlight Exposure
Your event will shine in our scrolling banner on the ShareYaarNow website—capturing attention the moment visitors arrive.
📱 Top of the App, Top of Mind
On both iPhone and Android, Featured Events are pinned to the top of the app—making sure your event is the first thing users see.
💡 Instant Access, No Login Needed
Want to see how it looks? Open the app—no signup required if you’re browsing—and picture your event leading the way.
🚀 More Visibility. More Clicks. More Attendees.
Featured Events don’t just stand out—they perform. More eyes on your event means more interest, engagement, and attendees.
🔗 Ready to put your event in the spotlight? https://www.shareyaarnow.com
EVENT INSPIRATION
An Overlooked Skill That Drives Real Progress.
In a world of noise, one quiet skill is making a big impact: presence.
Not just being there—but being fully engaged.
No multitasking. No half-listening. No mental tabs open.
Event creators who practice presence—whether in strategy, storytelling, meetings, or creative flow—can build deeper connections, sharper ideas, and more meaningful outcomes.
It’s not necessarily about doing more.
It’s about showing up with intention.
Presence isn’t passive. It’s a skill. And in the fast-moving world of events, brands, and bold ideas, it’s becoming a serious advantage.
👉 One project. One pitch. One conversation. Try being all in. See what changes.
For more, inspirational ideas, read:
Thank you for sharing all your great events. We love seeing the creativity you generate.
And keep sharing!
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
🎧 Prefer watching or listening instead of reading?
We’ve got you covered! Whether you're commuting, working out, or just love content on the go — check out the video and podcast versions of our insights, stories, and strategies.
👉 Tune in here: https://linktr.ee/shareyaarnow
Your next big idea might just come through your headphones.
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have a Fantastic Weekend and Week Ahead!
Thank you for being a part of this amazing journey! We can't wait to see you again in the future. Your feedback means the world to us, so please share your thoughts. Don’t forget to subscribe to our channel and spread the word with your network. Together, we can grow and make an even bigger impact. Thank you!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
