Evolution of Discovery Optimization
How will your audience discover your events?
Hi
Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
We’re very glad that you’re reading this. We hope it gives you value.
If you find this useful, please let us know and share!
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What are you doing to make your events discoverable?
EVOLUTION OF DISCOVERY OPTIMIZATION
I wrote an earlier article: ‘Event Discovery: What It Is and How It Helps Your Event Promotion’.
Going further, SEO (Search Engine Optimization) used to mean optimizing content for Google.
But now other social media, ecommerce and AI platforms are gaining ground in the search race.
Marketers now also optimize their content for platforms such as Amazon, YouTube, TikTok and others.
This is because you search for and discover what you are looking for, including events, not just on Google but also on these other platforms also.
You use these other platforms to discover. Whether you are intentionally searching for something or just browsing and discover something that interests you.
Social media, search engines, ecommerce and AI platforms are not just digital places to post content and transact but also becoming discovery engines for events and other things.
In digital marketing, we seem to be going from SEO to discovery optimization. How will your content get discovered by those you want?
How will your audience discover your events? You should see where your (potential) audience searches or discovers your events and try to optimize your content for those platforms.
Trying to optimize your content for platforms that have complex algorithms that control content visibility can be time consuming and expensive (whether you’re paying someone to do this for you and/or paying for ads). Especially as these algorithms constantly change. The ShareYaarNow feed is in date order so avoids these issues.
How are you and your events getting discovered?
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click here for more event marketing ideas and strategies: https://shareyaarnow.substack.com
BRAND MANAGERS
Today, creating content and sharing it with your audience is not enough to grow your brand. Just pushing content won’t cut it.
Your audience wants experiences. And, the best way to give them this is through events. Event (experiential) marketing is the way more and more brands are going, in order to:
· Engage their audience
· Create community
· Give value to their audience
· Allow their audience to experience their brand
· Create brand ambassadors to spread the word about their brand
· Increase sales
· Grow their brand
With so many events out there, you are facing an avalanche of competition for the attention of your audience.
But event marketing is not just about hosting events. It's also about what you do before, during and after your events that counts - staying in contact with your audience and your content marketing.
You need ideas and strategies for your events and event marketing.
EVENT MARKETING: IDEAS AND STRATEGIES is your guide to crafting an event promotion and marketing strategy that will help you thrive in the world of event marketing and take your events much further than before:
Available on Amazon:
https://www.amazon.com/EVENT-MARKETING-Ideas-Strategies-ebook/dp/B0D8PZJPC8/
HOSTING EVENTS?
Imagine the Possibilities for Your Event Promotion If You Had:
✅ Freedom from complex algorithms that control your content visibility
✅ Without having to pay for ads
✅ Free event promotion?
Here’s:
➡️ ShareYaarNow: The Smarter Event Discovery and Promotion Platform
Post your events for FREE on ShareYaarNow and they're listed chronologically and disappear after they end.
On ShareYaarNow, events that are ongoing, or soon to start, are higher up the feed.
Now imagine the possibilities!
Click here to get started:
https://www.shareyaarnow.com
SHAREYAARNOW PODCAST: CELEBRATING OUR 5TH ANNIVERSARY!
As we celebrate our 5th anniversary, we are very grateful to you, the listeners, who have been with us on this journey. Chill Lover Radio and ShareYaarNow are amazed at the journey of the past five years and we are looking forward to the future. We want you to be part of this journey, to experience the mix that Alain M. has beautifully crafted. Here's to more music and the future. Enjoy!
ShareYaarNow E11 S5 | 5th Year Anniversary Edition with Featured Guest Alain M. - Ottawa, Canada - Powered by Chill Lover Radio.
Styles: Progressive House, Organic House / Downtempo, Melodic House & Techno!
Celebrate the Vibe: https://www.shareyaarnow.com/shareyaarnow-podcast-celebrate-our-th-anniversary/31786/
WANT MORE FROM SHAREYAARNOW?
When you post your events on ShareYaarNow, they’re displayed in chronological order.
So, if you want to bring your upcoming event into FOCUS, Feature it on ShareYaarNow and this will help you shine the spotlight on it!
When you post your events on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app. CHECK OUT OUR APP!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Amazing Weekend and Week Ahead!
ShareYaarNow
The Smarter Event Discovery and Promotion Platform!
