Events Are Content – And Content Is Influence

Event Marketing Strategy

Apr 29, 2025

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Welcome to ShareYaarNow Marketing – Your Go-To Resource for Transforming Events and Event Marketing! We’re excited to have you here and can’t wait to help you create unforgettable events. Dive in, explore, and discover strategies that bring your ideas to life. Found this valuable? Let us know! Don’t forget to subscribe and share the inspiration with your network!

Your event isn’t just an experience—it’s content that, when designed to be shared before, during, and after, turns your audience into your most powerful marketers.

Why Event Marketers Must Think Like Media Creators:

In a previous piece – You Create, You Influence, You Become a Brand – we explored how creators shape influence and transform into brands. Now, let’s build on that idea with a mindset shift for anyone involved in event marketing: every event you create is content.

Think of a sports match. At its core, it's just content – an experience being consumed live by fans in a stadium, in real-time on TV or streaming platforms, or even after the fact through replays and highlight reels. But that’s only the beginning. The moment the whistle blows, another layer of content begins to unfold:

Influencers sharing hot takes on social media.
Fans live-streaming from the stands.
Videos with behind-the-scenes footage.
Post-match memes, podcasts, vlogs, commentaries.

This is content about the content, and it creates a loop of engagement that can extend long after the event ends.

Now, apply this to your event – whether it's a product launch, music festival, conference, webinar, or pop-up experience. Don’t just view it as something you're organizing. View it as a content engine. A living, breathing experience that audiences not only attend but also share, remix, and amplify.

Why This Matters to Event Marketers:

✅ Content drives visibility.
Your attendees become your amplifiers. Their stories, posts, and reactions are free marketing – user-generated content that builds reach far beyond your owned channels.

✅ Content builds community.
When audiences engage with your event online – before, during, and after – they connect with each other, not just with your brand. That builds long-term affinity and loyalty.

✅ Content is currency.
In today’s attention economy, your event’s ability to generate relevant, sharable, timely content determines its real value. Content isn’t the byproduct – it is the product.

Here’s What You Can Do Right Now:

Plan your content layers in advance.
Don’t wait until post-production. Identify what content can be seeded before the event, what can be captured live, and how you’ll encourage post-event interaction. Keep in mind the privacy and copyright of all concerned.
Involve your audience as co-creators.
Give them hashtags, digital backdrops, exclusive filters, live-sharing incentives – tools to help them want to post.
Engage influencers strategically.
Choose creators who align with your event’s vibe. Their presence and commentary can add depth and relevance to your event content.
Think mobile-first.
Today’s content creation happens in real time, on phones. Make sure your event is designed for that – with engaging visuals, strong WiFi, social-friendly moments, and good lighting.
Treat your event like a show.
Whether it’s 30 people in a virtual event or 30,000 in an arena – it’s a performance. Make it compelling. Make it emotional. Make it worth sharing.

Remember: You’re not just creating an event.
You’re producing a story.
A moment.
A media experience.

The sooner you view your event through the lens of content, the sooner your audience will do the same. And when that happens, you don’t just gain attendees – you gain followers, fans, and advocates. Before creating content from events, bear in mind the privacy and I.P.R. of all concerned.

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