The Role of Event Professionals in the Marketing and Brand Ecosystem
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Welcome to ShareYaarNow Marketing - The Event Marketing Resource - to help you transform your events and event marketing!
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As an event professional, how are you working with brands?
THE ROLE OF EVENT PROFESSIONALS IN THE MARKETING AND BRAND ECOSYSTEM
How do brands work with event professionals? Do you think brands work with event professionals in the best way that they should? Or could?
Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. When brands use event marketing, they can:
- Engage their audiences in more meaningful ways
- Create communities
- Give their audiences new experiences
- Increase sales
- Create brand ambassadors
- Build their brands
Further to the earlier article: ‘The CV of an Event Marketer’, when you look at job ads for event professionals, you see the following job titles:
- Head of Delivery
- Meeting Planner
- Activities Director
- Senior Producer
- Project Manager
- Event Coordinator
- Event Specialist
- Client Services
- New Business
- Event Manager
And other titles.
As an event professional, what’s your preferred job description?
I think event professionals are given titles according to how they are perceived. Whether the job opening is:
- In-house for a corporation
- In a marketing agency
- In an event management company
- In a government organization
Each of these organizations probably perceive the role of an event professional differently and hence the different job titles.
If brands better understood the usefulness of event marketing to their brands, then they would probably perceive the role of event professionals differently and how best to work with them to grow their brands.
Share your insights and experiences in the comments below.
Stay tuned to ShareYaarNow Marketing for more insights on event marketing success. We send out one article each week as a newsletter but we also post other articles which you may find useful.
Click here for more event marketing ideas and strategies: https://shareyaarnow.substack.com
Which marketing channel has the best audience engagement?
There are many marketing channels that you can use to market your brand, products, services and ideas:
- OOH
- Social media
- Podcasts
- Videos
- Newsletters
- Ecommerce
- Your own digital real estate, and
- Events
You may be able to think of more channels. All these marketing channels can have their uses in your overall marketing and brand strategy.
But I would say, events engage your audience like no other. And that to, events at venues more than online events.
Your attendees:
- Get a more emotional connection to your brand
- Make connections with other attendees
- Get a feel and experience of your brand
- Get to meet you
- Get more valueYou need ideas and strategies for your events and event marketing.
EVENT MARKETING: IDEAS AND STRATEGIES is your guide to crafting an event promotion and marketing strategy that will help you thrive in the world of event marketing and take your events much further than before:
Available on Amazon:
https://www.amazon.com/EVENT-MARKETING-Ideas-Strategies-ebook/dp/B0D8PZJPC8/
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GET MORE FROM SHAREYAARNOW
When you post your events on ShareYaarNow, they’re displayed in date order.
So, if you want to bring your upcoming events into FOCUS, Feature them on ShareYaarNow and this will help you shine the spotlight on them!
When you post your event on ShareYaarNow, use the ‘Featured Event’ option, pay online and your events will then be displayed in our website’s scrolling banner.
+ BONUS!!!
It will ALSO be in the ‘Featured Events’ section on our app (iPhone and Android) which are the first events viewers see when they open our app. CHECK OUT OUR APP TO SEE HOW FEATURED EVENTS ARE DISPLAYED!
This means that when many people are looking for events to attend, they'll be able to see yours more easily.
Get started by clicking here: https://www.shareyaarnow.com
Thank you for posting all your great events and keep sharing. We love seeing all the creativity you generate.
We will ‘Feature’ one of the events posted on ShareYaarNow this week on our website’s scrolling banner AND in the ‘Featured Events’ section in our Apps.
We’re here to help you. If you need more ideas on how to build your audience and improve your events, check out our content hub - https://linktr.ee/shareyaarnow
We’ll be back soon with more ideas for you to get the most out of your event promotion and marketing.
Have an Amazing Weekend and Week Ahead!